Privacy Policy
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Last updated: 8 September 2026
Contents
Who We Are
ServEdge operates from the domain bettennisonline.com and provides editorial content focused on tennis betting analysis for the UK market. This privacy policy explains how we handle any information collected through your use of our website.
Information We Collect
We may collect limited, non-personally identifiable information automatically when you visit our site. This includes your IP address, browser type, operating system, referring URLs, pages viewed and the dates and times of your visits. We do not require registration, account creation or submission of personal details to access our content.
How We Use Information
Any information collected is used solely for the following purposes:
Analysing website traffic and usage patterns to improve content quality and user experience. Ensuring the technical performance and security of the website. Complying with applicable legal obligations.
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to facilitate basic site functionality and analytics. For full details on what cookies we use and how to manage your preferences, please refer to our Cookie Policy.
Third-Party Services
We may use third-party analytics services to help understand how visitors interact with our website. These services may collect information sent by your browser as part of a web page request, including cookies and your IP address. Their use of this information is governed by their own privacy policies.
Data Sharing
We do not sell, trade or rent your personal information to third parties. We may share aggregated, non-personally identifiable information publicly or with partners for analytical or editorial purposes.
Data Retention
Non-personally identifiable usage data is retained only for as long as necessary to fulfil the purposes outlined in this policy. Analytics data is typically retained for a maximum of 26 months before being automatically deleted.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the right to access any personal data we hold about you, request correction of inaccurate data, request deletion of your data, object to or restrict the processing of your data and lodge a complaint with the Information Commissioner’s Office (ICO).
Children’s Privacy
Our website and content are intended for individuals aged 18 and over. We do not knowingly collect information from anyone under the age of 18. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete it promptly.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
Contact
If you have questions about this privacy policy or wish to exercise your data rights, you may contact us through the communication channels available on our website.
